Psychoanalysis of the Movie Fight Club Review Example | Topics and Well Written Essays - 750 words

Psychoanalysis of the Fight Club - Movie Review Example He thinks too much too deeply of something that he was not able to sleep for several months - an apparent indication of the disease. Furthermore, the main character was also tired of doing things again and again (as part of his daily working life). Though it doesn't affect other people (i.e. no negative effect of OCD), he considers his life to be weird despite all of what he had and what he had become. He is living in a life that most people have dreamed of. A gallant job in a major automobile company working as a recall coordinator, he had almost everything a man needs which defines him as a person - decent work with decent compensation and he had his luxurious condo which he considers as close-to-being-complete material life. However, it seems like he wasn't satisfied and happy with what he had that he looks for something out of his traditional routine. This is the first turning point in the movie where the narrator thought that support seminars were working out for his insomnia until a woman (Marla Singer) came out from nowhere and ruined his concentration and everything that he is on. Marla would fulfill the narrator's sexual fetish through his unconscious personality (i.e. Tyler). Another turning point of the movie, and an important event as well, was when the narrator had wished that someday he'd wake up a different person in a different place. At this moment, it is his unconscious mind taking over the scene. There is also an apparent underlying principle of choosing Tyler (Brad Pitt) as his "alter ego" or his unconscious being. Deep inside the narrator's unconscious mind is his wish for a well-built physical body that he isn't. At first, meeting Tyler was not the "change" that he is expecting along the way. It was just same other people coming along his way and meant nothing for a change. But as a fateful event shattered his most precious possession (the condo), he turns his interest to his unconscious being (to Tyler). Prior to such incident, he was living in too much care for what he has and what he is, a characteristic inhibited by being too Eros minded. From then on, the main character would eventually be influenced by Tyler's view of life. "Things you own, end up owning you", a particular line uttered by Tyler as he was sharing out his viewpoint of the main character's fateful experience. As they get along with each other, they founded the "fight club", which unconsciously came into his mind after his self-discovery that fighting means freedom that let him out from loneliness. In a way, fight club became an escape for people seeking independence out from their own lives (Oedipal Conflict). Nevertheless, the main character frequently shows struggle and consciousness of what is happening and tries to look back to his proper life. But every time he does so, his unconscious (i.e. Tyler) would get in between persuading him to give up his "flaming worldly possessions". The narrator ends the story in a sensible way. He finally understands the undesirable dominance of his unconscious mind taking over almost his entire decisions. Though his final action and resolution were too late to stop its undesirable effect, he at least finds a solution to end and eliminate his unconscious mind, desire, and personality for good. The fight club movie implies many important things that life has to offer. It helps people

Business Strategy and Planning Case Study Example | Topics and Well Written Essays - 2000 words

Business Strategy and Planning - Case Study Example During the 1960s, distribution was decentralised. In 1973 the company became a plc. The oil crisis of the early 1970s forced it to improve efficiency. During the 1980s and early 1990s expansion into the north-east of England, Scotland, Wales and Northern Ireland made it 'national' in the scale of its operations. By the end of 1994 (Sainsbury's 125th year), the company had 355 stores in UK and an off-shore store in Calais. With the start of the new millennium Sainsbury's sold Homebase and Shaws Supermarkets to focus on the core UK business, comprising Sainsbury's Supermarkets, Sainsbury's Local, Sainsbury's online and Sainsbury's Bank. The acquisition of convenience store chains Bells Stores, Jacksons, JB Beaumont and SL Shaw increased its presence in the UK convenience sector. Today Sainsbury's serves 16 million customers each week in 455 supermarkets and 301 convenience stores across UK. The company employs 153,000 workers to deliver 'Great Food at Fair Prices'. Sainsbury's sells 6bn of British food every year, and in March 2006, reported a 5.3% rise in sales, its fifth quarter growth in a row. Sainsbury's was for decades the premier supermarket in the UK; it lost this position however in 1995 to Tesco, further slipping to No.3 in 2003 behind Walmart-owned ASDA. According to the latest TNS rankings released in June 2006, Sainsbury's remains the UK's third largest supermarket on 16.0% market share, while ASDA remains second largest at 16.4% and Tesco has increased its share to 31.1% (The information in the above paragraphs were collected, paraphrased, collated and abridged from the four web sites of: (1) http://www.sainsburys.co.uk/home/htm, (2) www.j-sainsbury.co.uk/ (3) http://en.wikipedia.org/wiki/Sainsbury and (4) http://www.fairinvestment.co/uk/default.aspx, all retrieved August 8, 2006). About TESCO. Tesco is the largest British supermarket chain and has significant operations in other countries. Originally specializing in food they have moved into areas such as clothes, consumer electronics and cars. By 2003 it had over 2000 stores, including a large number of convenience stores in the UK. Outside of the United Kingdom they also operate in the Republic of Ireland, Hungary, Poland, Czech Republic, Slovakia, Thailand, South Korea, Taiwan, and Malaysia. Tesco was founded by Jack Cohen, who was selling groceries in the markets of the London East End from 1919. The first Tesco store was opened in 1929 in Edgware, London. The firm was floated on the stock exchange in 1947. The first Tesco self-service store opened in 1948 in St Albans and was still trading as of 2002. The first Tesco supermarket was opened in 1956 in Maldon, Essex. Its first "superstore" was opened in 1968 in Crawley, West Sussex. It began selling petrol in 1974 and its annual turnover reached 1000 million pounds in 1979. It introduced a loyalty card in 1995 and later an Internet shopping service. During the 1990s it expanded into Eastern Europe, Ireland and East Asia. In July 2001 it became involved in internet grocery retailing in the USA when it obtained a 35% stake in GroceryWorks. Tesco has expanded also by taking over other chains, including: Victor Value, England, 1968

Study Habits Essay Example for Free

Study Habits Essay Introduction Each student has unique way of studying. They differ individually in academic performances and study habits. The efficiency of the students at this stage depend upon his/her study and how well his/her lessons. The effectiveness of the intellectual ability of a student is assessed by its ability to perform and respond in lectures, assignments and scores in examination. The values on attitude and the well-planned efforts to maintain good grades and most importantly develops a positive value which is the sense of responsibility. Different techniques applied by students on their study habits. Some manifested focused on their studies and others portray a happy go-lucky style which means a poor study habits. A person with a goal in life inspite of hindrances experienced, aspire or aim high to cope with challenges along the way.(Legaspi 2010) It is generally agreed that healthy family atmosphere and satisfactory parent- child relationship are essential for the good performance of every student. Study habit plays an important role in the academic status of a student. To accomplish such an objective, it is necessary that student should have effective and enjoyable use of leisure time where discipline comes in. Because of technological advances, there are many temptations to destruct the students and it is through this that they can counteract the growing dependency passive forms of recreations such as computer, cell phones, and TV. These can cause damage to students because they became lazy. This system should also be discouraged for they can cause mental block. The teacher exercises considerable influences of the students development of 2 attitude, mental hygiene and deals of behavior. This particular attitude displayed by a teacher from the student affects the latter significantly. The individual’s degree of intelligence or of intelligent behavior is his/her degree of ability of attention, relentive and recall, inductive and deductive reasoning and generalization as there respond to the learning process.(Legaspi 2010) Study habits of Second Year students of Saint Michael College of Caraga is very interesting topic because it will help most of the students to adopt the good method of learning and studying. It also help every students to cope up with their problems encountered from their studies. It enables them to create effective and efficient ways to their studies. On the side of the Saint Michael College of Caraga, they will able to comprehend every students and rendering good teachings which creates effective and efficient teacher.

Converting Paper Records to a Computer Based Health Record Essay Example for Free

Converting Paper Records to a Computer Based Health Record Essay Traditional utilization of paper based medical records leads to the dispersion of clinical information as a result of the heterogeneous character of hospital systems. Due to this, the development of a clinical information system that can integrate hospital information as well as enable cooperation amongst legacy systems became a difficult task. System integration as well as the development of an efficient clinical information management system was thereby dependent upon the creation of conceptual and architectural tools that will enable such an integration. In line with this, many healthcare institutions are currently seeking to establish the integration of their workstations through the utilization of technological tools. Such tools are effective in the arrangement of clinical matters as well as in the arrangement of administrative and financial information. Clinical information systems are utilized by healthcare institutions in their integration of information. At this point, the utilization of electronic medical systems in healthcare delivery is evident in countries such as the United States, United Kingdom, Sweden, Hong Kong, Canada, as well as Australia. The current shift from a human memory based paradigm to a technological paradigm can be traced to the recent emphasis given on health care quality improvement and cost reduction. In lieu of this, policymakers started to adopt health information technology such as the Electronic Medical Record (EMR). According to Tim Scott in Implementing an Electronic Medical Record System, most information regarding the use of EMR systems are derived from the Regenstrief Institute, Brigham and Womens Hospital, the Department of Veterans Affairs, LDS Hospital, and Kaiser Permanente. The information derived from the following medical institutions shows the following. First, success is dependent upon the organizational tools rather than on the type of technology used. Second, minimal changes were noted in terms of increase of quality and efficiency as a result of the system’s adaptation. Such findings thereby led to the slow adoption and implementation of EMR systems since majority of medical institutions as well as healthcare systems required the high verifiability of the systems utility. True enough, researches within these institutions also showed that EMR systems increase the quality of patient care as it decreases medical errors, however, the economic aspect regarding its use has not been well documented leaving most medical institutions adamant regarding its implementation. In lieu of this, the paper is divided into three parts. The first part will present the rationale behind the formation of the technology based medical paradigm. It will be formulated within the parameters of Thomas Kuhn’s conception of scientific revolutions. The second part present a discussion of the various EMR components and the problems encountered in its implementation at Kaiser. The last part, on the other hand, will concentrate on presenting possible solutions to the problems evident in the utilization of the EMR systems within the Kaiser program while giving specific emphasis on the role of the agent in successful implementation. Thomas Kuhn, in his work entitled The Structure of Scientific Revolutions, discusses the very nature and necessity of what he calls scientific revolutions. In this particular work, Kuhn sees an apparent parallelism between political revolutions on the one hand, and scientific revolutions on the other. Kuhn writes: â€Å"scientific revolutions†¦ (are) those non-cumulative developmental episodes in which an older paradigm is replaced in whole or in part by an incompatible new one† (2000, p. 50). On a preliminary note, paradigms are frameworks in and through which we approach phenomena, in general. They are models, so to speak. Naturally enough, different models employ different methodologies, different methodologies in turn, generate different types of knowledge, which, consequently, have different criteria of proof or validity. Scientific development, as Kuhn contends, may appropriately be characterized by paradigm shifts and this he calls scientific revolutions. It is important to note that scientific developments do not occur in a vacuum. For the aforementioned reason, there is a felt need to situate scientific developments in the historical context within which they are conceived, proposed and ultimately, institutionalized and integrated as part of society’s shared knowledge. This is to say that scientific revolutions are also proper objects of historical analysis and discourse in as much as political revolutions are. Kuhn contends that there is a parallelism between political and scientific revolutions. As pointed out earlier, it is important to note that he characterizes scientific revolutions as â€Å"those non-cumulative developmental episodes in which an older paradigm is replaced in whole or in part by an incompatible new one. † Kuhn’s characterization emphasizes two important points. First, â€Å"that there is a replacement of an old paradigm by a new one†. Second, â€Å"that the new paradigm is not merely something new; it is also incompatible with the old paradigm†. This is to say that the incompatibility or the irreconcilability of the new paradigm with the old paradigm serves as warrant for the necessity of such a revolution. Although there are significant differences in both scientific and political developments, Kuhn argues that one may be justified in using the notion of revolution as a metaphor for understanding them. He writes: Political revolutions are inaugurated by a growing sense, often restricted to a segment of the political community, that existing institutions have ceased adequately to meet the problems posed by the environment that they have in part created. In much the same way, scientific revolutions are inaugurated by a growing sense, again often restricted to a narrow subdivision of the scientific community that an existing paradigm has ceased to function adequately in the exploration of an aspect of nature to which that paradigm itself had previously led the way. (2000, p. 150) Kuhn’s parallelism is thus, founded on the idea that in both cases, a sense of malfunction (in our institutions as for the case of the political, and in our paradigms as for the case of the scientific) necessitates for the occurrence of a revolution. In relation to this, the shift from a human memory based paradigm to the technological paradigm may be likened to a revolutionary development within the field of medical data acquisition and retention. The difference between the human memory based paradigm as opposed to the technological paradigm stems from the ascription of greater subjectivity in relation to human memory based data as opposed to technologically maintained data. As was stated in the first part of the paper, the heterogeneous characteristic of medical institutions stems from the existence of various separate holistic systems within it. As a result of this, deriving and correlating clinical information becomes tedious. The main reason for this stems from human memory based paradigms utilization of paper based records which has a high probability of non-viability and unreliability. Examples of this are evident in evidence-based medicines non-adherence to the traditional methods of training and practice. Second, paper based records fall short of their original expectations. The objective of the healthcare record is to identify problems and to understand the impact of the illness on the individual thereby enabling the amelioration of the problem to the patients satisfaction, within the bounds of medical capabilities and society’s resource limitations(Simpson and Robinson, 2002, p. 115). The main limitation of the paper bound records, therefore, stem from their inability of being multiply accessible to members of society. On the other hand, Scott related the reasons for the development of a technology based paradigm with the high verifiability of the positive results of technologically determined medical care processes. According to Scott, new technologies make it possible to evaluate and intervene to improve care in ways not heretofore possible (2002, p. 2). In line with this, members of both the public and private sector lobby for the accessibility of technological improvements. For the members of the private sector, this is due to the inclusion of the medical industry within the business sphere. For the members of the public sector, on the hand, demands for greater accountability for health care stems from the prevailing belief that technological advancements must be made accessible to the general public. According to the IOM, information technologys role in the substantial improvement of the redesign of the healthcare system is important since it ensures the formation of a strong infrastructure in supporting efforts to reengineer care processes oordinate patient care across clinicians and settings and overtime, support multidisciplinary team functioning, and facilitate performance and outcome measurement for improvement and accountability (qtd in Scott, 2002, p. 4). The results of the success of the EMR are traceable to the developments within the field of e-Health. According to Silber, EMR serves as the fundamental building block for the development of va rious applications such as the use of ICT by the Primary Health Care Team. Others involve the use of ERM for validation of research or as an instrument in Continuing Medical Education. Information necessary for the functions ascribed above, in relation to the personal health record, are possible since the health record’s functionality enables the inclusion of the following: practitioner order entry, electronic patient record, document management, clinical decision support, administrative data, integrated communication support, as well as access to knowledge and resources. According to Raymonds and Dolds, the functions of each component are as follows. The electronic patient record presents the patients history. Document management, on the other hand contains the actions undertaken in relation to the patients diagnosis. Clinical decision support as compared to the later contains the alerts based on current data from the electronic medical record, evidence based practical guidelines or more complex artificial intelligence systems for diagnostic support†. Access to administrative related information such as admission and discharge are contained within the section encompassing administrative data. Integrated communication support however provides the tools for the facilitation of effective and efficient communication amongst members of the patients health team. The last part enables access to other sources of information regarding the patients condition (Scott, 2007, p. 4). The Kaiser Permanente EMR implementation presented one of the main problems in relation to the utilization of the components of the technologically based paradigm. It was recognized that the problems arose due to several factors which range from the software’s lack of efficiency up to the non adherence of specific qualities of the program with the social conditions in the region as well as the team’s lack of background in relation to the efficiency the program necessitates with regards to the division of the work flow as well as its dependence upon all the players within the medical institutions that the program was implemented. Scott however stated that what should be given credence with regards to the above failed project is not so much as the failure of the program but the possibilities it opened in relation to the creation and implementation of new EMR programs in the future. Scott states, success and failure are socially negotiable judgments, not static categories† (2007, p. 43). Hence if such is the case it is thereby possible to conceive of the problems noted by Hartswood et al (2003) in relation to the user-led characteristic of EMR. The social negotiability of judgments thereby ensures the possibility of reversals in judgments as soon as occasions arise wherein a perceived failure may be reconnected with an overall success. In line with this, the continuous developments within the various EMR systems produced and implemented within the country ensures the viability and possibility of a near success and perfection within the system which in a sense also ensures the possibility of another scientific revolution in the near future whose scope may extend beyond that of the technological sphere.

Marketing strategy of a furniture store

Marketing strategy of a furniture store Customers are core for any business. Companies manufacture products to fulfill their needs. Every company would like to increase their market share through sales by beating their competitors. In order to achieve this, one should have efficient and effective marketing plan. The most vital element of a successful marketing plan knows your customers likes, dislikes and expectations. Basing on these factors a marketing strategy could be developed which allows you to fulfill customers needs by understanding your competitors and identify changes in market place. The every purpose of marketing plan is to outline a strategy to attract and keeping customers. This could be done by defining your market, identifying your customers and competitors. The two main marketing principles are: Entire efforts of a company should be directed towards satisfying customers. Sales volume which is profitable is more important than maximum sales volume. Marketing strategy Marketing strategy is identifying customer groups and serves them better than its competitors by offering tailor made products, prices, distribution and promotional methods to that segment. The strategy should address unmet customer needs that earn potential profitability. Target marketing Identifying separate customers who makes up large groups which helps to locate their needs more specifically. This smaller segment of the general market is convenient for market research and information helps to serve this segment better. This segmentation can be done in two ways Geographical segmentation serving customers needs in a particular geographical area. Customer segmentation identifying those people who buy products and services and targeting those groups. Products and service: To satisfy the target markets product is very important. This is how organizations earn revenue. These products may be in the form of goods, services or ideas. Promotional strategy: Promotion is communication process with the customers about the products through advertisements and direct customer interactions. This helps companies to distinguish their product from competitors. Pricing strategy The right price is the crucial for maximizing total revenue. In general higher prices means lower volume and vice versa. Micro Audit Consumers Industry and market related information regarding consumer buying patterns plays very critical in expecting future levels of demand. Having sales volume information of past helps to foresee the market trend and buying pattern. Key information like current market volume, demand, etc helps to identify the profit potential market. This information helps to build relationship with customers by identifying their needs, wants, preferences and buying habits. Key Points: The market for kitchens (including  furniture, worktops, sinks and taps, appliances sold as part of a kitchen and installation) was estimated to be worth  £3.25 billion in 2008, but it is estimated that it will decline to  £3.12 billion in 2009. Product innovation, fashion in the home and the desire for individuality are all strong drivers to growth in the market. Added to this, the growing emphasis on the kitchen and its central place at the hub of the home is also stimulating interest in the kitchens appearance, functionality and furnishings. Mintel believes the consumer market will return to growth by late 2010 or early 2011, accelerating to 2014. All the previous positive factors remain in place for a recovery. Kitchens UK: August 2009 Mintel Competitors Sustaining competition in market is important for any business success. Identifying the direct competitors and analyzing their market information like where they stand in market, their strengths and weakness, sales performance, pricing strategy, studying their product range and promotional methods helps us to prepare strategies to penetrate into their market for greater market share. Distributors and suppliers Building proper distribution channel to reach target audience is important. Distributors are one of the key elements in supply chain of a company as he helps to move product from hands of the company to the hands of customers. Reaching target market is unlikely without proper distribution channel. A distributor saves both money and time for companies by their expertise in what they do. Macro audit Macro environment considers challenges in the world at large. These elements are politics, Economy, technology, laws and environment which impact the market. Having detailed information about these elements helps an organization to serve market better. Politics Political system like taxation policies, foreign trade policies, how supportive the government is for private sector helps an organization to plan their marketing strategies more efficiently. Economy Information like inflation, disposable income levels decides the income of the market place which is vital for planning pricing strategy. Technology In todays world technology is growing in very fast phase. Technology enables business to communicate more efficiently and saves time which helps to take efficient decisions. Environment Environmental policies have a major role on the manufacturing process. Availability of raw material, energy costs and pollution are the major influencing factors of quality of product. Research Requirements Retailers Opinion: Retailers knows and understands the behavior pattern of customers. They will have the first hand information on market and what exactly customers are looking for in a product they want. Retailers even have key information on taste of customers who belongs to a particular geographical region. Research methodology: one to one interview is the best research method for this objective. One to one interviews help to get most of the information possible from a retailer which may miss through questionnaire or online survey. Through this method we could able to know the retailers personal views on our product as well as his experiences with customers while selling our product. This information regarding our product and service helps us to understand our lagging points and allow us to work on them. As retailers interact with different kinds of customers during their day to day business they know the customers preference and choice better. So, retailers are the best source of information regarding the pattern of customers buying behavior and the factors which influence their buying decision. As retailer being the possible large data base of information regarding customers, one to one interview research method is the best to collect the information in its totality. Fashion and Trend: In the matter of fashion and trend only change is constant. Peoples taste vary from person to person, place to place etc. people always get influenced by latest trend and fashion. Research methodology: conducting surveys through online as well as placing questionnaires at shops to answer are the best methods to collect information. Young working people who are single and newly married couples are best sample for this kind of survey. These sample can be questioned online by preparing questionnaire with pictures of product with different kinds of designs and asking them which kind of furniture they like and why. Through this method coverage will be more as most of the youngsters use net. At shops customers can see, feel and know more about the product. So, getting answers for what they like or dislike in a product example color, comfort, style, and design etc through questionnaires placing at shops helps to analyze the thought process while shopping. Target Customer segment profile: Before venturing into new market it is important to study the characteristics of that target group as customers thoughts and opinions are different depending on factors like place, income etcà ¢Ã¢â€š ¬Ã‚ ¦ Research methodology: Focus group is the best research method which can be adapted here for this research. The targeted group can be working professionals, business men above age 25 who belongs to both mid and high income markets. This information could be gathered at offices, social gathering places like hotels, restaurants, organized events etc. Feedback from a group has more diversified opinions on a product. This provides most invaluable information about brand, quality, pricing, design etc which helps company to provide best possible quality furniture with appealing design at affordable prices (Saunders M. et al., 2006). SW/OT Analysis Stateroom Furnitures Strengths It is very popular brand known for its quality hand crafted furniture which is made of wide variety of wood. Have wide product range of kitchen furniture which covers from high end dining set to china display cabinets. Capital reserves are available for development and even extra funds can be raised in strong business cases. It has a facility with new machinery which could be used to manufacture a variety range of furniture. Stateroom Furnitures Weakness SR furniture could not utilize its potential in market completely. Many people back off from buying the furniture for its price even though they like it. Its market is limited only to certain section because of its old fashioned design. The material used to make furniture is limited to wood which leads to lack of variety in product range. Though the brand is popular its distribution is limited only to up-market stores in cities and counties. Only 55% of the factories capacity is being utilized. Market Opportunities A huge section of market with young audience is open to target the products. Furniture with modern stylish designs and made of different materials are in huge demand. This space in market in not yet ventured by SR There is demand for branded quality furniture around the world not only for domestic purpose but also business purpose. Large section of market with audience who belongs to middle income group is still open. Market Threats Change of peoples perception towards kitchen as cooking, eating and hanging out area is a threat to kitchen furniture sales. Plastic and Self assembly furniture is becoming popular which are cheap and comfortable to use. As young audience dont like old fashioned furniture there is threat of losing this market completely in future. Reduction in room sizes may lead to not using the dining set which will affect SR sales figures because 50% of sales are of dining sets. Resultant Strategies Different strategies can be developed by using TOWS frame work: S-O Strengths : Opportunities Strategies Capital reserves, Product range and brand reputation could be utilized (S1/2) to promote present sales. Utilize brand reputation to export and contract sales (S1) could be increased as there is demand for quality brands all over the world. (O3) Brand reputation and Capital reserves and factory capacity (S1/3/4) could be utilized to manufacture and market modern style furniture for young audience.(O2) W-O Weakness :Opportunities strategies A Product range at reasonable price (W1/4) could be manufactured and marketed through more outlets even in small towns for middle income group which is a large market segment. (O4) Making furniture with different variety of materials (W2/3) like steel, Plastic etc covers more market and could attract young audience. (O1/4) S-T Strength : Threats Strategies Brand image (S1) can be utilized to venture into other furniture segments like office, bedroom, etc. (T4) For the future: Utilize capital reserves (S3) to venture into plastic and self assembly segment (T 2/3/4). Utilize capital reserves (S3) to change perception of people over dining set and other furniture by running campaigns. (T1) W-T Weakness : Threats Strategies Should make furniture with low cost materials like plastic and others (T2) for mass market which can be sold at reasonable prices (W1). Factory capacity could be utilized to manufacture adjustable furniture with innovative designs (W2/5) to answer space problems which can capture the market of young and other segment who dont like traditional furniture (T3/4). Marketing Strategies Unique selling proposition The USP aims at making new range of durable kitchen furniture made with different materials like wood, steel, Plastic etc. and designed appealingly according to the taste of all age groups. Positioning To be successful SR furniture should use its brand reputation to capture market neglected before which became advantage to competitors. Thus it is targeted at both sophisticated clientele and mass market by positioning itself as quality furniture maker for all age groups. The marketing mix should be planned in such a way that the product range has both quality and appealing designs to cover all age groups and mid income market. This can be achieved with two lines of products where one is positioned at mass market with affordable furniture range and the other for sophisticated and higher income group. This product mix could be achieved with both traditional and modern designer furniture range made of different materials like steel, veneer, plastic etc. This is illustrated in brand positioning map below: Price vs. Quality Design Good Quality Appealing Design Affordable Price SR Galiform PLC High Price Kohler Mira Jaccuzi UK Group PLC Bristan Group Poor Quality Design The above illustration shows that the market positioning is to capture both high end and mid market by offering good quality furniture. Competitive Strategy SR Furniture seeking to venture into new market with affordable price range for mid income group rather down market as the product range is mainly concerned about the brand image it carries for its quality and design. With current product range its strategy is to capture both high end and mass market of all age groups. Mid market prices could be achieved as the material usage will vary for different designs without affecting the quality and durability of the product. This mass market is going to sustain as getting good brand like SR Furniture at affordable price is great value for money. Growth Strategy Utilizing the brand reputation to venture into new market with new product range is very good move as it makes market penetration easy. The strategy of making a product range of modern designer furniture for sophisticated market could carve its share easily as there is lot of room in market with young audience and others who dont like traditional designs but still appreciate SR brand for its quality. In long term this strategy gives a great scope to enter into the other furniture segments like bedroom, living room etc. Marketing mix differences Consumer vs. Business Marketing mix differs from business market and consumer market. Product Consumer market: Product range should consist furniture with appealing design to all age groups. Consumer prefers good looking furniture which is comfortably fits in their rooms and easy to mobilize during house shift. Business market: Business market includes buyers like hotels, restaurants etc who dont shift often. They prefer durable furniture which lasts long and design of furniture is very important in setting up a good ambiance and image in market place. Price Pricing strategy varies between consumer and business markets as the buying pattern differs. Business clients place bulk orders and consumers buy individual pieces of furniture. Furniture manufactured for business purpose could be costlier as it is manufactured according to the specifications of business client. Place Furniture is sold through retail stores at different locations for convenience of individual consumers to shop and transport. There would be no specific location to sell furniture for business purpose. Manufactured furniture according to the clients order would be transported directly from factory. Promotion Television advertisements, ads in news papers and magazines, hoardings, exhibitions and other promotional methods are adapted to reach consumer market. Catalogues would be designed with products picture and key information which are distributed to clients personally by marketing team.

Gender Roles in Society Essay -- Sociology Gender Sex Dominant Essays

Gender Roles in Society Since the beginning of time men have played the dominant role in nearly every culture around the world. If the men were not dominant, then the women and men in the culture were equal. Never has a culture been found where women have dominated. In â€Å"Society and Sex Roles† by Ernestine Friedl, Friedl supports the previous statement and suggests that â€Å"although the degree of masculine authority may vary from one group to the next, males always have more power† (261). Friedl discusses a variety of diverse conditions that determine different degrees of male dominance focusing mainly on the distribution of resources. In The Forest People by Colin Turnbull, Turnbull describes the culture of the BaMbuti while incorporating the evident sex roles among these â€Å"people of the forest†. I believe that the sex roles of the BaMbuti depicted by Turnbull definitely follow the pattern that is the basis of Freidl’s arguments about the conditions that determine vari ations of male dominance. Through examples of different accounts of sex roles of the BaMbuti and by direct quotations made by Turnbull as well as members of the BaMbuti tribe, I intend on describing exactly how the sex roles of the BaMbuti follow the patterns discussed by Freidl. I also aim to depict how although women are a vital part of the BaMbuti culture and attain equality in many areas of the culture, men still obtain a certain degree of dominance. Friedl argues that â€Å"the source of male power among hunter-gatherers lies in their control of a scarce, hard to acquire, but necessary nutrient-animal protein† (263). This is proven by the people of the BaMbuti since they do in fact rely on the hunter-gatherer method which is a process where the people depend on wild plants and animals for subsistence. Although the women of the BaMbuti culture contribute a substantial amount to the hunting process by foraging for mushrooms and nuts and by driving the animals into the net, the men actually kill the animal and distribute it among the tribe. Turnbull states that â€Å"survival can be achieved only by the closest co-operation and by an elaborate system of reciprocal obligations which insures that everyone has some share in the day’s catch† (107). According to Friedl this distribution obligates others to the hunter and â€Å"these obligations constitute a form of power or control over others, both men and... ... to the degree of dominance held by men in the BaMbuti culture. Although this degree might not be extremely high and women do acquire a certain level of equality with the men, the patterns expressed by Friedl in â€Å"Society and Sex Roles† are consistently followed throughout Turnbull’s book, The Forest People. The Forest People is a great example of the patterns expressed by Friedl in her article. Friedl’s hypothesis that men tend to dominate based on the amount of resources distributed and on the division of labor based on sex is proven through the actions of the BaMbuti people. The present dominance that exists by men in nearly every culture is one that is likely to continue for many years if not forever. Friedl suggests that â€Å"as long as women spend their discretionary income from jobs on domestic needs, they will gain little social recognition and power† (269). She proposes that the only way women will attain equality is to â€Å"gain access to positions that control the exchange of resources† (269). If in fact women do continue to gain these higher positions, then male dominance may eventually become obsolete and egalitarianism may one day become the basis of industrial societies.

The Obese Children of Today Essay -- Health Obesity Overweight Essays

The Obese Children of Today What I know about obese children is that they are very unhealthy and that their chances of living a long productive life is practically obsolete. Ihave imagined many stereotypical things about these obese children. For instance, I believed that the obese child got to be how they are from their own good will. I also assumed that the obese child was a lazy individual with no sense of direction, simply an individual with no discipline and with low self-esteem. I thought of them as being eating machines with no self-control. In essences I felt that these obese children have given up in living a normal life (normal being what we as a society consider to be our mainstream). I was completely blinded that the blame should be placed on the child and on the parent for lack of effort in their part to stop the condition of being obese. As I began to do my research on obese children in the Internet, I came to the realization of a tremendous amount of information, which seem to be useless in that specific point of time. The way I began was by choosing a web browser, which there were a few to choose from. I decided to first choose Yahoo, and on Yahoo's searcher I placed the tittle of obese children, which to my surprise gave an enormous amount of sites to go into, in fact it gave me over two-million sites to go into. I began to start reading the tittles to see which one came closer to my need. I began to become enormously frustrated with the search because none of the tittles that I read was to my liking. Further and further I went and yet no paradise and finally I came to a tittle that interested me, but to my regret the site was not what I needed. Finally, after my disillusion of not finding what I wanted i... ... stereotypes came crumbling down. Yes, it may seem that we are trying to find a way to blame someone or something else for being overweight, but that is not the case because children are just not active any more and if that inactivity continues we are just asking for many problems to come in the future. Works Cited Belfry, John. Child & Family. "Canadian Children Face Activity and Fitness Crisis" http://www.cfc.ca/docs/00000946.html12/1/98 Committee on Sports Medicine and Fitness. "Fitness, Activity, and sports participation in the Preschool Child (RE9265)" http://www.aap.org/policy/05043.htm12/1/98 Gidding, Samuel S. MD. AHA Medical/Scientific Statement. "Understanding Obesity in Youth" http://www.amhrt.org/Scientific/statements/1998/1202.html#B18 12/2/98 Life Skills for Vocational Success. http://www.workshopsinc.com/manual/Chp6/1.html 12/2/98 The Obese Children of Today Essay -- Health Obesity Overweight Essays The Obese Children of Today What I know about obese children is that they are very unhealthy and that their chances of living a long productive life is practically obsolete. Ihave imagined many stereotypical things about these obese children. For instance, I believed that the obese child got to be how they are from their own good will. I also assumed that the obese child was a lazy individual with no sense of direction, simply an individual with no discipline and with low self-esteem. I thought of them as being eating machines with no self-control. In essences I felt that these obese children have given up in living a normal life (normal being what we as a society consider to be our mainstream). I was completely blinded that the blame should be placed on the child and on the parent for lack of effort in their part to stop the condition of being obese. As I began to do my research on obese children in the Internet, I came to the realization of a tremendous amount of information, which seem to be useless in that specific point of time. The way I began was by choosing a web browser, which there were a few to choose from. I decided to first choose Yahoo, and on Yahoo's searcher I placed the tittle of obese children, which to my surprise gave an enormous amount of sites to go into, in fact it gave me over two-million sites to go into. I began to start reading the tittles to see which one came closer to my need. I began to become enormously frustrated with the search because none of the tittles that I read was to my liking. Further and further I went and yet no paradise and finally I came to a tittle that interested me, but to my regret the site was not what I needed. Finally, after my disillusion of not finding what I wanted i... ... stereotypes came crumbling down. Yes, it may seem that we are trying to find a way to blame someone or something else for being overweight, but that is not the case because children are just not active any more and if that inactivity continues we are just asking for many problems to come in the future. Works Cited Belfry, John. Child & Family. "Canadian Children Face Activity and Fitness Crisis" http://www.cfc.ca/docs/00000946.html12/1/98 Committee on Sports Medicine and Fitness. "Fitness, Activity, and sports participation in the Preschool Child (RE9265)" http://www.aap.org/policy/05043.htm12/1/98 Gidding, Samuel S. MD. AHA Medical/Scientific Statement. "Understanding Obesity in Youth" http://www.amhrt.org/Scientific/statements/1998/1202.html#B18 12/2/98 Life Skills for Vocational Success. http://www.workshopsinc.com/manual/Chp6/1.html 12/2/98